This rebrand for a local Detroit company aimed at helping the growth and development of the city’s creative economy and network was created in collaboration with Raquel Scoggin, Tiffany Johnson and Melissa Elliott. Our goal was to create a flexible identity based off of the idea of growth, expansion, and expression, while keeping the imagery focused in the company’s Detroit roots. By creating a system that could change over time, Interdesign Detroit has the opportunity to adapt over time, accomodating changes inthe creative economy.