The Powerhouse at Beloit College is an adaptive reuse student center designed by Studio Gang Architects. Our signage system was inspired by the many dials and gauges used in the original power plant operations. Stacked rows of circular elements combined with the details of various scales and grids inform much of the signage system. Likewise, the incredible collage of typographic fonts and styles found throughout the historic plant was echoed with a suite of type specifications that build upon the existing variety.
Print Production & Wayfinding Design Direction: John Pobojewski Design: Leah Wendzinski