Hoerr Schaudt
Span created a new brand identity and website for landscape design firm, Hoerr Schaudt to more authentically reflect their approach of creating ‘gardens that delight’ for both residential estates and commercial/civic spaces.
Working collaboratively with artist, Tracy Taylor and brand strategist, Valorie Born, Span created a modern yet approachable typographic system to work in concert with a series of original cut paper collages reflecting plant silhouettes and layering — two key aspects of Hoerr Schaudt’s practice.
Design Direction: John Pobojewski
Design: Leah Wendzinski
Development: Clark Nelson
Illustration: Tracy Taylor
Designed while at Span
Design: Leah Wendzinski
Development: Clark Nelson
Illustration: Tracy Taylor
Designed while at Span
![](https://freight.cargo.site/t/original/i/ff47b6f109b17fefdcd7345febccb418f805f59bb3404e2f46f6e881e41241b6/HoerrSchaudt-WebPost-11.jpg)
![](https://freight.cargo.site/t/original/i/acab26cdd0efa10c85b275697746193c2a01cd892619c096fc68db0079f6d0d3/HoerrSchaudt-WebPost-02.jpg)
![](https://freight.cargo.site/t/original/i/b0fbde14edc0d781d040064d931ae272670d57779724df3c9fede503dade4d0b/HoerrSchaudt-WebPost-03.jpg)
![](https://freight.cargo.site/t/original/i/f51a5cb97ec3da4a917c26c42eb7e59201b7c425fa9ea6a44208395766812dd4/Hoerr-Schaudt-Thumbnail.jpg)
![](https://freight.cargo.site/t/original/i/7309e27bc84dabd8fc3dc79453e0021b005101e5b52cf26a5e2381ce68ca1df7/HoerrSchaudt-WebPost-08.jpg)
![](https://freight.cargo.site/t/original/i/3a1b425012069390254b0e505c421b325b885028f536cb7047bf744f2c497abf/Hoerr-Schaudt-2.jpeg)
![](https://freight.cargo.site/t/original/i/9af14098a8eb82e578cc258ce07e76f9a717613e10961f91fcc3ec45b1b21106/HoerrSchaudt-WebPost-06.jpg)
![](https://freight.cargo.site/t/original/i/91712d1118d3529c911b7bd68075af011a02b0ba615a96a78c767bb06ee702bd/HoerrSchaudt-WebPost-05.jpg)
![](https://freight.cargo.site/t/original/i/4fceaa45d35e1429fabb3d8a68da77c4ea71beb9a3def2aa98218532796b7491/HoerrSchaudt-WebPost-10.jpg)