Hoerr Schaudt

Span created a new brand identity and website for landscape design firm, Hoerr Schaudt to more authentically reflect their approach of creating ‘gardens that delight’ for both residential estates and commercial/civic spaces.

Working collaboratively with artist, Tracy Taylor and brand strategist, Valorie Born, Span created a modern yet approachable typographic system to work in concert with a series of original cut paper collages reflecting plant silhouettes and layering — two key aspects of Hoerr Schaudt’s practice.

Design Direction: John Pobojewski
Design: Leah Wendzinski
Development: Clark Nelson
Illustration: Tracy Taylor

Designed while at Span